Saturday, March 20, 2010

JFW in Tokyo 2010 Preview

Japan Fashion Week in Tokyo 2010 A/W collection starts on March 22! Before that, I thought I'd introduce the collections I'm looking forward to the most.
第10回「東京発日本ファッション・ウィーク」2010年秋/冬コレクションが3月22日に始まります!その前に気になるブランドを紹介したいと思います。

fur fur
This brand is famous for using a lot of different materials and piecing them to create a natural and relaxed silouhette. fur fur aims to find the elegance within deformation through clothes making that comes from the heart.
よく雑誌でも見かけるfur fur。コンセプト“不完全なもの、はかなさ、ゆがみの中にあるエレガントを感情のある服作りを通して表現”とあるように、洋服やショップもあたたかく優しい気がします。

DISCOVERED
I mentioned this brand in this brand in one of the older posts. I don't know too much about DISCOVERED, but I really liked their last collection (which you can view here). The way they used soft fabrics and pearl necklaces gives a new meaning to "genderless".
この記事でもお気に入りとして紹介しました。DISCOVEREDを知ったのは最近だけど、前回のコレクションはすごく時代を反映しているな、と思いました。柔らかそうな生地やパールのネックレスの女性らしさと対照的な力強さが両方があり、新たな“ジェンダーレス”を表している気がします。

ENTOPIC
三角ヒモTシャツ スパンコールショルダースリーブ
Pictures from ENTOPIC
I just discovered this brand very recently. I'm totally in love with the lookbook--the simple clothes and background, the hairstyle. For more pictures, go here.
このブランドは本当に最近知ったばかり。サイトに載っていた写真に一目惚れしちゃいました。コレクションを見るのが楽しみです。

IN-PROCESS BY HALL OHARA
Again, another brand I recently discovered. This brand is designed by Steven Hall, from London and Yurika Ohara, from Tokyo. They aim to "capture the energy of a garment that is in the process of being made". I love their girlish and doll-like pieces.
また、最近知ったばかりのブランド。ロンドン生まれのスティーブン・ホールと東京生まれの大原由梨佳が手掛けているブランドです。すごく素敵なコンセプトのブランドです。全文は公式サイトからどうぞ。

matohu
This brand I mentioned in a previous post along with DISCOVERED. The beautiful colors and prints and the relaxed sihlouette caught my eye last collection. It's hard to explain but looking at their collection makes me feel happy and warm. Maybe it's because of their lovely concept. I love seeing Japanese tradition in fashion.
このブランドはDISCOVEREDとともに前の記事でちょこっと触れました。色鮮やかで落ち着いた洋服が印象に残っていました。コンセプトを読んで知ったのですが、matohuは「纏う」と「待とう」という意味があるそうです。日本の伝統や文化を取り入れていて、すごく心地よいコレクション。

ODRADEK
Designer Demian Celica Kanou studied at Ravensbourne College of Design and Communication and interned at Hussein Chalyan. Feminine details such as lace and flower embellishments were paired with more masculine pieces such as leather jackets and lace-up boots. The combination works well and I can imagine people in Tokyo trying out these looks.
デザイナーの狩野 Demian せりかはイギリスで学び、在英中にフセイン・チャラヤンのインターンも経験したそうです。レースやお花のディーテールと皮のジャケットやブーツの組み合わせが絶妙でした。

For a complete list of brands, check out the official JFW site. Any favorites? I'd love to hear them. I'll be doing more posts about JFW so check back!
紹介したブランドを始め新作を見るのが楽しみです。また東京コレクションについてアップする予定なので、ぜひ見に来てください。

All photos from JFW unless otherwise noted

7 comments:

Vinda Sonata said...

thanks for sharing Kiyo! can't wait to see more of japanese designs. they are AWESOME! here, fur fur is my favorite!

is trove also in jfw 2010? i love that brand too. they make really chic clothing for men, almost as cool as odradek :)

Genia B. said...

im glad i decided to follow your blog so I can keep up with everything!
fur fur seems like a pretty interesting collection, especially the second look....I really like that!

<3 G
Trail Mix.

djhanq said...

japan, cool outfit, and kewl country :)
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(notify me, if u have follow me, and i'll follow u back :)
tattoo freak
oxox :))

MyStrawberryCocktail said...

ohhh wow! amazing pics!!!!!!
xoxo

emma said...

i love those first two looks!

Flashes of Style said...

lovee the fur!

pigtails and blushing cheeks said...

especially loved watching fur fur last season!!! i also saw another show that i really liked, i THINK the name is... dress33? i don't know i might have not remembered correctly...